Pershing Yoakley & Associates, P.C.
Job Type: Digital Marketing
Industry: Healthcare & Accounting
Company Locations: Knoxville & Nashville, Tennessee; Atlanta, Georgia; Kansas City, Kansas; and Tampa Bay, Florida
Timeline: January 2011–Present
Company DescriptionPershing, Yoakley & Associates, P.C. (PYAPC), is one of the top-ten largest private-held healthcare consulting and accounting firms. With services ranging from healthcare to banking to tax, PYAPC requested all the digital tools at BigWheel’s disposal.
- PPC management
- Customer relationship management system (CRM) implementation, integration & consulting
- Marketing automation implementation & consulting
- Search engine optimization
- Social media
- Content marketing
- Custom web & sales analytics
- Overall traffic increased 46%.
- Organic search engine traffic increased 44%.
- Blog traffic increased 50%.
- Organic search engine traffic to blog increased 57%.
- Average monthly leads increased 21%.