Pershing Yoakley & Associates, P.C.

Pershing Yoakley & Associates, P.C. Featured Image

Industry: Healthcare & Accounting

Company Locations: Knoxville & Nashville, Tennessee; Atlanta, Georgia; Kansas City, Kansas; and Tampa Bay, Florida

Timeline: January 2011–Present

Company Description

Pershing, Yoakley & Associates, P.C. (PYAPC), is one of the top-ten largest private-held healthcare consulting and accounting firms. With services ranging from healthcare to banking to tax, PYAPC requested all the digital tools at BigWheel’s disposal.

Services Rendered

  • PPC management
  • Customer relationship management system (CRM) implementation, integration & consulting
  • Marketing automation implementation & consulting
  • Search engine optimization
  • Social media
  • Content marketing
  • Custom web & sales analytics


  • Overall traffic increased 46%.
  • Organic search engine traffic increased 44%.
  • Blog traffic increased 50%.
  • Organic search engine traffic to blog increased 57%.
  • Average monthly leads increased 21%.